Can Non-Profits Use Social Media to Promote Public Health?
By
Priya Pradhan
·
November 9, 2023
In late 2020, Meta approached CARE USA with an intriguing question: what if social media could drive social and behavior change for positive public health outcomes? After three years of experimenting, CARE’s playbook, Using Social Media to Drive Public Health Outcomes, lays out what we have learned about building effective campaigns to drive social change.
